TravTalk Middle East Online Magazine
From all-inclusive concepts, to providing private and bespoke experiences, Pulse Hotels and Resorts caters to the family and ultra luxury clientele from the Middle Eastern region. Their signature properties The Nautilus, Kandima and Nova in Maldives have become popular among them. Mohamed Khaleel, MD, Pulse Hotels & Resorts, says they will be showcasing more offerings at ATM this year.
Dr Shehara Rizly
How important is the ME market for your hotels?
The Middle East market is crucial for the Pulse Hotels & Resorts properties, as it aligns perfectly with the luxury and privacy we offer. Our resorts cater to the high expectations with opulent accommodations and exclusive experiences, featuring private villas, superb entertainment and halal food options. The proximity and excellent flight connectivity make our resorts an attractive destination for Middle Eastern tourists.
What is the USP catering to the ME region?
Our resorts excel in providing luxury and privacy, with extensive living spaces and private pools in villas ideal for Middle Eastern travellers. At Kandima and The Nautilus we are family-friendly, offering extensive amenities like kids’ clubs and activities suitable for all ages. Our resorts ensure a range of halal-certified dining options and are conveniently located to benefit from direct flights from major Middle Eastern cities. The tropical Maldivian climate offers a picturesque escape from the typically hotter Middle Eastern weather.
Could you share some numbers in terms of travellers from the ME region?
The GCC markets account for 8-10 per cent share of the overall market production to Pulse Hotels and Resorts. The key aspect of 2024 is the improvement of contribution from the UAE, which has increased by 30 per cent compared to same time in 2023.
When do travellers from GCC visit the properties?
GCC guests travel to our resorts year-round, with notable spikes during Eid due to the convenience of short travel distances.
What are the much-loved activities they like to do?
Middle Eastern travellers enjoy a blend of relaxation and adventure, including water sports like snorkelling and jet skiing, private beach dining, spa treatments, and cultural experiences. Yacht excursions and fishing trips are also popular.
Do ME clients fly direct?
Our Middle Eastern guests often choose direct flights for convenience, provided by major airlines like Emirates, Etihad, and Qatar Airways.
What type of travellers do you receive from the ME? Is it more family travel, couple travel, or a combination of all?
The clientele of our resorts includes families, couples, and groups, with a significant portion travelling as couples drawn by the privacy and romantic settings, and families who appreciate our family-oriented facilities and activities.
What are your plans to attract more visitors to your properties in Maldives this year?
This year, we are intensifying our marketing efforts in the Middle East through the engagement of a dedicated PR & Sales representation in the region, digital campaigns and collaborations with influencers. We also participate in trade fairs like the ATM.
