Fly by Digital

Amadeus Gulf launched for the first time in this region the #Fly by Digital event which offers travel industry professionals the opportunity to learn how they can build a digital travel business from scratch.

TT Bureau

The event brought together a number of digital and travel experts who shared their insights on how to take the travel business successfully online. Over the past 10 years, the travel industry in MENA has been constantly reminded of the opportunity of moving online.

With research suggesting that the online travel market space is estimated to be worth over $35 billion by 2018, the objective seems pretty simple. Amadeus has seen over the past few years the significant growth that online travel has achieved and wants to show travel partners how to leverage the significant opportunities that exist today. The event addressed over 200 participants from the UAE, Oman and Bahrain.

Graham J. Nichols, Managing Director, Amadeus Gulf, said, “The digital world is fast paced and operates on the currency of data, as opposed to being built on the competency and excellence of service personnel. Companies need to be able to build the capabilities across their organisation to capture, interpret and utilise data to build value across the chain and serve their customers in a way that they want. Therefore, our invitation to our customers to ##Flyby digital is their opportunity to learn about how they can build a digital travel business from the ground up. They’ll hear from the world’s leading experts on how to build the right strategies, attract the right people and build a digital presence that brings a strong commercial return.”

The event covered four key areas across the two days, including panel discussions and presentations held by some of the most relevant speakers in the travel industry, including Muhammad Chbib, CEO & Co-Founder, Tajawal; Alexandre Migan, GM, FLYR; Farid Gharazeddine, Analytical Lead – Google; Amy Kiernan, Head of Digital Performance, iProspect; Rajnish Kumar, CTO & Co-Founder, IXIGO; and Remo Giovanni Abbondandolo, GM, Middle East, TravelStart, among others.