TravTalk Middle East Online Magazine
The Georgian National Tourism Administration (GNTA) announced a focused strategy to deepen its engagement with the broader GCC B2B tourism sector. This initiative is aimed at positioning Georgia as a premier, high-value partner for MICE operators, travel agencies, and investors, capitalising on the nation’s rapid tourism growth and strategic development plans.
TT Bureau
The GCC outbound travel market, projected to more than double to US$ 158.8 billion by 2034, represents a pivotal growth segment. Georgia has successfully captured this demand, with arrivals from key GCC markets experiencing triple-digit growth in recent years. This aligns with the country’s broader tourism success, which saw over 2.9 million international visitors in H1 2025 and a record US$ 826 million in Q1 revenue, contributing 7.2 per cent to the national GDP. This proven demand presents lucrative opportunities for B2B collaboration in high-yield sectors.
Maia Omiadze, Head of Administration, GNTA, said, “We are building a foundation for long-term growth by forging strategic alliances with the GCC travel trade and investors to jointly develop high-quality, innovative tourism products that cater to the evolving demand for authentic and immersive experiences. Georgia’s dynamic tourism landscape offers unprecedented opportunities for partnerships and collaborations as we continue to nurture the country’s growing reputation as a preferred international travel destination.”
Targeted B2B campaign for GCC partners
As a core component of this strategy, GNTA is launching a targeted promotional and educational campaign across the UAE, Saudi Arabia, and Kuwait throughout Q4 2025. The programme includes destination webinars and in-person events, offering GCC tour operators, OTAs, and MICE agencies exclusive access to Georgian suppliers, in-depth market knowledge, and co-marketing frameworks.
