TravTalk Middle East Online Magazine
The multicultural festival park opened its 21st season with a record number of 2.3 million guests during
the first two months. This season Global Village promises to take its guests on a journey by ‘discovering
a new world every day.’
Shehara Rizly
Global Village welcomes its guests from November 1, 2016, until April 8, 2017, for over 159 days of fun and amazement. While announcing their plans for the 21st season, Global Village’s
management announced that they are preparing to welcome their guests after two decades of success, and promised to continue to
deliver the best entertainment experiences in the region through an exciting and unique schedule of first-time events on a regional scale.
Ahmad Hussain bin Essa, Chief Executive Officer, Global Village, said: “Global Village is back for its 21st season and this year we are keen on providing our guests with an experience that allows
them to discover a new world every day. This season will host more entertainment shows on an international scale that are sure to please our guests.
“With more participation from different countries by the inclusion of new pavilions such as the Far East pavilion representing Japan, South Korea, Indonesia and the Philippines, Global Village hopes to
provide its guests with a more diverse cultural experience.
Other new pavilions include Algeria, Romania, Serbia, and Ukraine pavilions, along with the return of Jordan pavilion. As part of Global Village’s plan to help promote tourism in Dubai, Global Village has announced partnerships with international and local travel and tourism agencies for its 21st season. Global Village
has also launched a digital platform where the travel agencies can purchase special packs that offer exclusive deals for travellers at cheaper prices. Global Village has signed with over 42 agencies.”
Some of the key partnerships include agencies such as: Cox & Kings, North Tours, and Royal Arabian Tours. “We will be working very closely with Dubai’s tourism authorities and participating in international expos, roadshows and promotional campaigns
that promote Dubai across the world with a focus on new markets such as India and China,” he said.
He further stated that this time they were ensuring that the guest experience is improved by keeping a close watch on the touch points
which starts from the time a person decides to enter Global Village. From the entrance up to the exit key touch point
areas are mapped where the happiness meter during the past two months have gone up to 9 out of 10 and the average stay has increased by 20 per cent to six hours. Implementation
of Smart solutions with smart gates, the enhanced social media portal have created quite a good influx of tourists and residents alike. The RTA has allocated special transport services to and from
Global Village which makes it easier for the visitors.
Essa explained that these developments are part of Global Village’s strategic development plan to keep up with the future vision of Dubai, which aims towards increasing the number of tourists
visiting the city. Global Village will focus its offerings on family tourism, which is an essential aspect to Dubai tourism. He
also pointed out that Global Village is considered to be
one of the main tourist attractions of Dubai and the region
as a whole. Over two decades, Global Village has managed to position itself as a unique tourist destination, a shopping and entertainment outlet for visitors and travellers, characterised by cultural diversity.
