Growing connections virtually

The maiden Virtual Roadshow by Singapore Tourism concluded with a record number of over 280 buyers from the UAE, Saudi Arabia, Kuwait, Bahrain, Oman and Qatar who were able to meet virtually with 15 exhibitors from Singapore.

GB Srithar, Regional Director Singapore Tourism Board IMESA
The STB Virtual Roadshow held on August 31, was an excellent opportunity for STB and our Singapore tourism stakeholders to deepen our ties and discuss business with our valued partner-friends in Middle East. We organised meetings seamlessly between 14 Singapore tourism stakeholders and over 280 outbound travel agents/tour operators from the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. The region’s travel trade professionals not only virtually connected with the service providers in Singapore but also received latest updates on tourism happenings in the city.

Area Director, Singapore Tourism, Board Middle East
During the STB Virtual Roadshow, the GCC travel trade partners were able to engage in live business discussions with the Singapore Tourism Board (STB) ME team. In addition, they were able to view and download digital versions of the destination updates from STB. During the virtual roadshow, STB engaged in over 140 fruitful interactions with regional travel trade stakeholders. The trade partners’ feedback was positive. This unique platform allowed the local travel trade partners to connect with tourism stakeholders in Singapore and receive latest updates about the tourism activities.