Revamped as Hues Boutique Hotel in the newly developed area known as the Deira enrichment project, which features the instragrammably famous Infinity Bridge, it is now ready to welcome visitors, especially during this season, which is FIFA World Cup and winter ready. Tarek Lotfy, General Manager of the hotel, shares their new offerings with TRAVTALK.
Could you share information about the hotel and its facilities, as it is located in the Deira enrichment project area?
Hues Boutique Hotel is located on Al Khaleej road, Corniche Deira overlooking the newly developed Dubai Islands and on a view to the new infinity bridge, one of the most recently developed areas in Dubai. 15 minutes from Dubai Airport DXB and 20 minutes from Dubai World Trade Centre, 10 minutes from La Mer beach, and 5 minutes to Al Mamzar beach. The hotel is the winner of The Best Design Hotel in the region and has facilities of rooms, suites, Metro all-day dining, King’s Bar and Grill; an African-Ethiopian concept, and the famous Club Lounge and Terrace (Aurora) one of the most elegant nightlife places in Dubai. The rooftop swimming pool, gym, and Taki Spa are for treatment, relaxation, and therapy. Hues Boutique Hotel has new management that restructured the new Sales and Marketing team and the new Food and Beverage team for a better commitment to excellence to both our clients and guests.
World Cup is happening for the first time in the region, how will this support in attracting more tourists to the region?
The FIFA World Cup is a continental event that will drive fans from all over the world to Qatar and Gulf region, this competition will continue for over one month and definitely, there are visitors will attend from all over the world that never been to the area. Therefore, we expect them to make tours in the GCC countries for the first time as well as most of those fans have purchasing power that will energize not only the hotel businesses but also tourism, airlines, transportation, retails, and all shopping businesses.
With WTM opening this year, how important is it for the trade to keep a tab on the show?
This year, a large number of participants will come back to the major travel business partners, who were away from the site. This will create a new opportunity for businesses.
Having been in the hospitality trade over a period of time, how do you see the industry change especially after the pandemic?
A lot of countries, companies, and hotels are looking forward to meeting with new customers during this event and opening new business channels, finding new programs, and with the change in travellers’ behaviour, and all the political challenges that face the world currently, that will create new opportunities and change of direction to both travel and hospitality business. Here is the importance of WTM as a meeting point for these directions.