Iconic Hard Rock, Reverb hotels to open in KSA

Palladium Hotel Group is set to charter new territories following its agreement with Hard Rock International to operate hotels under the two brands in Saudi Arabia.

TT Bureau

Palladium Hotel Group will be infusing the region’s hospitality market with over 50 years of expertise, following a record-breaking 2023 with an annual revenue of Euros 1 billion. The group is actively seeking investors and real estate partners with properties that align with the Hard Rock International brand’s bold, lifestyle-focused appeal.

Palladium Hotel Group’s impressive portfolio spans over 40 hotels and 13,000 rooms across seven countries, managed under ten distinctive brands, including TRS Hotels, Ushuaïa Unexpected Hotels, and BLESS Collection Hotels. The collaboration builds on a decade-long relationship, with Palladium Hotel Group already managing three standout Hard Rock Hotels in Spain – Ibiza, Tenerife, and Marbella. The expansion into Saudi Arabia aims to merge Hard Rock International’s world-class entertainment and cutting-edge designs with Palladium Hotel Group’s hospitality managing expertise.

Jesús Sobrino, CEO, Palladium Hotel Group, said, “At Palladium Hotel Group, our vision revolves around creating exceptional guest experiences while fostering sustainable growth and meaningful local partnerships. Aligning with Saudi Arabia’s Vision 2030, we see great potential in bringing our expertise in hospitality management to this dynamic market, adding value through innovation and authenticity.”

Carlos Ortega, Corporate Global Development Senior Director, Palladium Hotel Group, added, “Our strategic expansion plans focus on bringing world-class hospitality to new markets, supported by our exclusive rights to implement the Hard Rock Hotels brand in the region. This initiative allows us to collaborate with hotel owners and investment partners seeking a management company and lifestyle brand that aligns with their vision. With our proven expertise in operating high-end hotels, we are uniquely positioned to bring dynamic growth opportunities to the Kingdom.”

The timing of this partnership aligns perfectly with Saudi Arabia’s exponential growth in the hospitality sector. Major cultural and sporting events have resulted in a surge in hotel developments, with over 300 projects reshaping areas like the Red Sea, Riyadh, and Jeddah.