ITB helps to grow business by 15-20%

As the world meets in Berlin for the first time in three years without fear of restrictions, Al Tahadi Travel and Tourism expects to gain 15 % to 20% more business by attending this year’s ITB Berlin. This would be the first mega event which connects the travel, tourism, and hospitality partners for the year, says Iyad Ali Elqirem, CEO, Al Tahadi Travel and Tourism.

Al Tahadi Travel and Tourism is a private Jordanian company established in the Hashemite Kingdom of Jordan in 2004. Iyad Ali Elqirem is the CEO of Al Tahadi Travel and Tourism, which offers a range of integrated tourism services that seek to provide all customer needs through an experienced and knowledgeable staff.

Elqirem shares their presence in multiple branches of the company within Jordan and outside the country, giving them an edge to be on top of the game serving the most prominent markets across different regions. “We have branches in Saudi Arabia, Iraq, Egypt, United Arab Emirates, Germany, and in the United States of America and as a group we are on the way to venturing out into new branches soon.”

Under the holding company, they have ventured out into different verticals to serve the market’s many requirements. Al Sadeq Travel is a specialized company for airline representation and GSAs managed by qualified staff in the aviation field. Al Tahadi Travel specializes in inbound and outbound business as well as leisure travel. Al Tahadi Travel is an inbound, Hajj, and Umrah specialist. Lastly, in keeping with the latest trends is Theta Technologies, it is a specialized company for IT travel solutions in the travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard). Elqirem reiterated the importance of participation at ITB Berlin this year, as they will be attending in order that they can derive business from some of the key markets that they focus on.

Elqirem shared, “We want to meet all the suppliers that we are interested in working with and create new opportunity for cooperation with new partnerships all around the globe.  It will give us a chance to promote the company’s products, such as Information Technology solutions for travel agents and our platform (Click2Book), which allows travel agents to book hotels, transfers, sightseeing activities, and flight tickets and as always find new partners from a wide variety of destinations that will be present. Our aim is to increase nearly 15 per cent to 20 per cent in sales compared to last year.”

Currently, the important source markets are Middle East, GCC, Turkey and Europe. Speaking on the impact of the industry and where it is headed now, he said their ME markets have recovered with more than 70 per cent of total sales prior to the pandemic, which is a promising figure for the future prosperity of travel and leisure traffic, he asserted

In terms of MICE and business travel, the CEO is of the opinion that 2023 will be the year where companies are once again allocating budgets for business and MICE travel. “2022 had a good recovery compared with the 2019 figures in terms of sales. We expect this year will have booming business traffic because of the COVID curbs released as most of the corporates have a budget for this year to arrange MICE traffic.”