Latin WTM to host 650 exhibitors

The 5th WTM Latin America aims to attract more than 6,000 industry executives, says Charlie Cracknell, Senior Exhibition Director, WTM Latin America, WTM Connect Asia & International Golf Travel Market.

TT Bureau

Q What are your expectations from the exhibition this year?

WTM Latin America this year will be held at Expo Center Norte, a great convention center in Sao Paulo which offers more than 75,000 square metres for exhibitions. For 2017, WTM Latin America will be even better. The focus remains on generating business. We expect presence of at least 50 countries and regions represented, 650 exhibitors, more than 6,540 unique visitors.

Q What is new at WTM Latin America this year?

For 2017, we will have new partnerships and better technology to improve participation. We have Hotel Map as a partner which will offer discounts in hospitality, with the possibility to custom the offer, according to visitor’s profile. WTM Latin America in partnership with OneWorld, will also provide discounts to participants. ‘My Event platform’ App will connect buyers, media and visitors to schedule meetings.

We expect the event to be a great success, better than the $371 million worth business generated last year. We are working in partnerships and making changes in the Press Centre to have the best WTM Latin America ever.