TravTalk Middle East Online Magazine
Nuran Kilani, Chief Operating Officer, L’AZURE Hospitality, speaks with travtalk about how their recent strategic partnership with Shiji marks a transformative leap in the group’s operational capabilities. Far beyond a technology upgrade, the integration of Shiji’s cloud-based Property Management System is shaping a smarter, more agile hospitality ecosystem for L’AZURE.
The system unifies data, streamlines interdepartmental coordination and enhances guest personalisation in real time. As L’AZURE expands across NEOM, Riyadh and Dubai, this scalable, API-first platform is poised to support growth, innovation and elevated guest experiences — aligned with Saudi Arabia’s Vision 2030 ambitions, including attracting 5 million Chinese visitors by 2030.
For L’AZURE Hospitality, the partnership with Shiji is a strategic enabler designed to future-proof operations and deliver exceptional guest experiences. The cloud-based PMS provides a centralised data platform, allowing Commercial, Front Office and Revenue teams to work in perfect sync. This translates into real-time decision-making, enhanced personalisation and operational efficiency across all touchpoints.
Nuran Kilani, Chief Operating Officer, L’AZURE Hospitality, said, “The system’s API-first, event-driven architecture supports seamless integrations with CRM, POS, payment gateways — including UnionPay — and mobile check-in/check-out solutions. This flexibility allows L’AZURE to meet evolving traveller expectations, especially for high-growth markets like China, where tech-enabled and personalised service is becoming the norm. The phased rollout began with flagship properties, with Phase One already live in three hotels. Full implementation across NEOM, Riyadh and Dubai is scheduled for completion by Q4 2025, ensuring consistent operational standards and guest experience across the portfolio.”
Beyond technology, Kilani sees this as a cultural shift toward smarter, more responsive hospitality — where innovation is not optional, but essential.
