TravTalk Middle East Online Magazine
The 23rd edition of OTDYKH International Russian Travel Market will take place from September 19-21, 2017, at Expocentre Fairgrounds in Moscow. Expecting to be a huge success once again, the exhibition is expected to feature well over 700 exhibitors and 30 tourism boards.
OTDYKH, Russia’s leading annual travel and tourism event, is just round the corner, in Moscow, and is the perfect start to the upcoming winter season for the Russian inbound and outbound markets. A number of newcomers will join the upcoming edition of the exhibition. The tourism authorities of Greece, Armenia, Andhra Pradesh and Karnataka will participate in the exhibition for the first time ever.
With a new marketing campaign to win over Russian holidaymakers and with a prominent national stand, Greece promises to become a highlight of the show. Greece’s participation in OTDYKH will give a start to the recently announced Year of Tourism between the two countries, which will commence in October 2017.
After skipping the previous edition, Kerala Tourism, Finland and Slovak Republic will be back to OTDYKH 2017, each with an exclusive national stand. Kerala’s stall will show off the famous backwaters, beach and Ayurveda. Kerala Tourism will focus on strategies of intervening in the Russian travel market so as to increase tourist arrivals to their state from Russia.
The Ministry of Tourism of the Dominican Republic has become an official Sponsor of OTDYKH International Russian Travel Market 2017. For 14 years, the Ministry of Tourism of the Dominican Republic has been successfully exhibiting in OTDYKH, choosing this event as an annual platform to introduce and promote its tourist destinations to the lucrative Russian outbound travel market. Russia is already the second most important source market for the Dominican Republic from the European continent.
Emirates will also show a noticeable participation with an intensive advertising campaign and exclusive stands of Dubai, Sharjah and Fujaira. Russia and the UAE have always had a strong partnership in the fields of economy, politics, culture and tourism. Having received more than 600,000 Russian tourists in the past two years, UAE offers the right ingredients for leisure and business alike. This number is expected to increase due to the recently introduced visa-free regulations for Russian citizens. It would help the Russians to make travelling plans to the country even if it is sudden and last minute.
With a national stand comprising 25 companies from the country, Georgia promises to become another highlight of the show. Famous for its tasty cuisine, Georgia is going to present a cooking master class as well as various culture-, wine- and food-related tours.
A wide and diverse business programme will include around 150 co-located events, including workshops, master classes, country presentations and diverse conferences, with the focus on all relevant sectors of the travel industry.
After the Russian recession of 2014-15, the world is seeing an increase in tourist flow from Russia again. Industry experts forecast a return of Russian travellers to their usual holiday destinations throughout the world. Don’t miss out the opportunity to increase your market share in Russia. Become a part of OTDYKH 2017— where the world of travel is at home.
