Leveraging global events for tourism growth

Events drive economic growth by promoting different sectors and creating lasting opportunities. They draw millions of visitors each year, generate income, boost the hospitality and retail industries, and create many jobs. The United Arab Emirates is strategically leveraging mega events to strengthen its economy by positioning itself as a global hub for business, tourism, and innovation.

Abu Dhabi is focusing on building a robust MICE (Meetings, Incentives, Conferences, and Exhibitions) ecosystem in the United Arab Emirates (UAE). By partnering with government agencies, industry associations, and international stakeholders, the aims to create an environment conducive to knowledge exchange, networking, and innovation. This collaborative approach not only enhances the city’s economic landscape but also establishes the UAE as a leader in hosting world-class events that contribute significantly to the region’s prosperity.

Furthermore, the UAE’s strategic location makes it a great place for hosting global events and attracting visitors from around the world. With excellent safety and security, the country is a welcoming hub. The UAE also boasts modern infrastructure, including a cutting-edge international airport, an efficient transportation system, and a range of new hotels and resorts to suit different budgets. This makes it easy for all kinds of international travellers to visit. Additionally, the UAE’s rich cultural heritage offers many attractions, such as museums, art galleries, and historic sites. Visitors can enjoy Emirati hospitality, traditional music, and local dishes, enriching their overall experience.

The UAE’s commitment to hosting global events, such as the Dubai Expo, Abu Dhabi Grand Prix, and GITEX Technology Week showcases its dedication to leveraging such platforms for economic growth and development. The country has strategically leveraged these events to diversify its economy, boost tourism, and establish itself as a leader in the global events industry. With a thriving calendar of events, such as the International Indian Film Academy (IIFA) Awards, Sharjah International Film Festival and concerts by international stars like Coldplay and Backstreet Boys, the UAE is creating new opportunities for local and international businesses to capitalise on the influx of tourists and trade opportunities.

To maximise the economic potential of these events, the UAE government and private sector work in tandem to promote the country as a must-visit destination during peak tourist seasons. This collaborative effort ensures that tourists not only attend the events but also engage in other leisure and cultural activities during their stay. Initiatives such as heritage tours, shopping festivals, and culinary experiences are designed to keep visitors engaged and spending, further supporting the city’s economic diversification agenda. Moreover, booking portals and travel platforms play a crucial role in promoting the UAE’s mega-events. Recognising the
significance of these events in driving tourism, these portals aggressively market them through various channels, offering exclusive deals and packages tailored to international and local travellers alike.