TravTalk Middle East Online Magazine
Anna Suominen, Sales Group Manager, Messukeskus Helsinki, sheds light on Matka Nordic Travel Fair set to be held from Jan 16-20, 2019, at Messukeskus Helsinki, Finland.
TT Bureau
What will Matka Nordic travel fair offer this time?
At MATKA, the initial two days are only for travel industry professionals comprising workshops and presentations, while the last three days are primarily for consumers looking for travel deals and inspiration.
Which are the major areas covered?
Professional days focus on workshops and networking to boost sales, and on presentations relevant to industry professionals. Sustainable travel and modern sales will also be highlighted in Matka 2019.
How important is this event for participants from the Middle East?
As the appeal of Nordic destinations is growing among the Middle Eastern travellers, Matka offers a chance to take a look at Nordic destinations and the travel experiences that are offered to visitors.
How much revenue is expected to be generated this year?
Every year, new interesting destinations decide to exhibit at Matka. 2019 has a strong focus on responsible and sustainable travel as well as food tourism.
How many visitors are expected this year?
For 2019, we expect some 70,000 visitors and are hoping for more consumers to come back to Matka through extensive marketing.
How many exhibitors are expected from the Middle East?
In 2019, we have destinations such as Sharjah and Ras Al Khaimah from the UAE. Sharjah is a new destination at Matka.
