McArthurGlen Group completes a successful sales blitz in the Middle East

McArthurGlen Group, Europe’s leading owner, developer, and manager of designer outlets, has concluded a successful sales mission in November 2021 across Dubai and Abu Dhabi. The six-day sales mission comprised meetings with key outbound companies as well as media interaction.

The goal of the sales mission was to better understand the nuances of the UAE market, especially in the wake of the pandemic. The meeting was scheduled with the heads of 12 outbound companies, including Al Naboodah Travel & Tourism Agencies LLC, Cozmo Travels, Deira Travel & Tourism, SNTTA Travel & Tours, Sharjah Airport Travel Agency (SATA), ANTA Travel, Airlink International UAE, Al Rostamani Travel & Holidays, ITL World, ATS Travel (previously known as Arabian Air Travel), Bin Ham Travel – an integral part of the Bin Ham Group, and Omeir Travels.

Gulio Leporatti, Head of Tourism-Marketing and Sales, McArthurGlen Group, shares, “We decided to establish our presence in the Middle East market in 2021. We had a steady stream of visitors from the Middle Eastern markets, but we wanted to reinforce our position and reach out to our customers at the source. The partnership with Buzz Travel Marketing is helping us in establishing relationships with the best tour operators and travel agent networks in the Middle Eastern markets, and we are confident that we will be able to grow this network as well as our ability to follow up with them and create tailored packages for them.”

McArthurGlen is a pioneer of designer outlet retailing in Europe. The company currently manages 26 designer outlets across 10 countries, including Austria, Belgium, Canada, France, Germany, Greece, Italy, the Netherlands, Spain, and the UK. With 695,000 sq. m., of retail space, McArthurGlen caters to over 90 million fashion-loving customers, delivering total portfolio revenues of over €4.5 billion per year. The company is planning its ongoing expansion with two new designer outlets in Paris-Giverny (France) and Remscheid (near the German cities of Cologne and Düsseldorf).

Mr.SanJeet, CEO, Buzz Travel Marketing ME, notes, “We are very happy to have conducted a successful sales mission. The industry has been receptive to the new developments at McArthurGlen Group. As per our research, the UAE is the second biggest source market for outbound travel from the Middle East, led by Saudi Arabia, with business and luxury outbound travellers being a combination of locals and expats. This is followed by Qatar, which is progressing towards sustained economic growth through long-term diversification. The country is one of the fastest growing economies in the world, and its economy is expected to grow even at a faster rate in the years to come.”

Buzz Travel Marketing, operating in the Middle East as DDP ME, will strategise on the key initiatives planned by McArthurGlen Group for the region. These plans include a better understanding of the group across the travel trade and media through regular interactions, educational seminars, and constant product updates..

About McArthurGlen

McArthurGlen Group is Europe’s leading owner, developer, and manager of designer outlets. The company was founded in Europe by the Kaempfer Partners in 1993. A pioneer of designer outlet retailing in Europe, McArthurGlen has since developed 695,000 sq m of retail space. The company currently manages 26 designer outlets in 10 countries: Austria, Belgium, Canada, France, Germany, Greece, Italy, the Netherlands, Spain, and the UK.

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