TravTalk Middle East Online Magazine
S Sundar, Honorary Secretary, Tamil Nadu Travel Mart Society, throws light on the upcoming 2nd edition of Tamil Nadu Tourism Mart. He highlights how the mart will project ME as a potential market for Wellness and Medical Tourism.
Shehara Rizly
Could you share a brief about the event?
The event in association with Confederation of Indian Industry (CII), Ministry of Tourism and Government of Tamil Nadu, India, is scheduled to take place from September 19-22, at the Chennai Trade Centre in India. It is a global event for the stakeholders from the tourism fraternity to exhibit the culture, heritage and leisure potential of the state. Tamil Nadu, being the home to many natural resources has evolved and continued to be a land of lively culture, pilgrimage, art, culinary tourism, medical tourism and many more.
What is the key focus or objective of the event?
The main objective is to sell Tamil Nadu as a destination bringing together many touristic attractions available for different types of tourists from around the world. Tamil Nadu is not only a pilgrim destination, but, it also has various other leisure products as well. We want to highlight that the event is purely a tourism mart like Kerala Travel Mart, but, this year, CII is organising a Medical Value Mart, along with this, whereby both buyers will have a seamless entry to both venues using the same buyer ID.
Why is the Middle East market important for this event?
ME is an important market for us due to many reasons, first being easy connectivity from the Middle East, next that there are various leisure products of Tamil Nadu including Wellness and Medical Tourism, offer a short holiday destination for the Middle East region.
How many exhibitors have confirmed from India itself? Approximately, 200 exhibitors and 800+ buyers have registered so far from all over India and abroad for the mart.
What benefits shall the Middle East gain in participation at this event?
One will get to know the products available in TN apart from temples. Most of the agents in ME are working with DMCs in North India and will gain an opportunitiy to get direct suppliers from the state.
Could you share the expected outcome of the event?
ME agents can increase their business opportunities with Tamil Nadu, India.
