New tourism plan for UAE

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launches the UAE Tourism Strategy 2031.

TT Bureau

While launching the UAE Tourism Strategy 2031 recently, His Highness Sheikh Mohammed bin Rashid Al Maktoum said, “UAE ranks among the top 10 global tourist destinations. Our goal is to boost our competitiveness by attracting AED100 billion as additional tourism investments and welcome 40 million hotel guests in 2031.” His Highness added, “Tourism is key to diversifying our economy and boosting UAE’s global competitiveness. In the first quarter of 2022, our airports received 22 million passengers. Our goal is for the tourism sector’s contribution to be AED450 billion of GDP in 2031.”

The strategy, which comes in partnership with various federal and local tourism authorities, national airlines, international institutions and companies, aims to enhance the unified tourism identity and support the UAE integrated and well-established tourism ecosystem in order to provide a distinguished experience for tourists from all over the world.The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country. It is based on four key directions: Strengthening the unified national tourism identity; developing and diversifying specialised tourism products; building tourism capabilities; encouraging the contribution of national cadres in the tourism sector; and increasing investments in all tourism sectors. The strategy’s initiatives and directions will enhance the country’s efforts in providing an attractive and safe national tourism environment, pioneering and integrated tourism services, diverse and unique destinations, and a developed infrastructure for the tourism sector.