Qatar strengthens bond with China market

Qatar is making bold moves to deepen ties with China’s travel market, spotlighting its growing importance at ITB China. With a 28% surge in Chinese arrivals in 2024, Jassim Al Mahmoud, PR Director, Visit Qatar, highlights the country’s aims to build lasting partnerships and expand its presence in what it calls a Tier 1 source market.

Dr Shehara Fernando

ITB China is an important event for Qatar’s tourism industry for two reasons. “First, the exceptional quality and professionalism associated with the ITB brand; and second, the high calibre of exhibitors and potential partners participating in the show,” said Jassim Al Mahmoud, PR & Communications Director, Visit Qatar.

“We are here to build meaningful partnerships, but most importantly, to deepen our engagement with Vand already it is clear that the country offers immense opportunities. China’s vast population and its growing appetite for international tourism make it a key focus in our global tourism strategy. But to truly attract Chinese travellers, we must understand their preferences and expectations,” Al Mahmoud said.

“We have already identified that gastronomy, shopping, cultural experiences and family-friendly attractions are particularly appealing to Chinese tourists. Fortunately, Qatar can offer all of these. From luxury shopping and world-class cuisine to rich heritage and attractions suited for travellers of all ages, we are confident in our ability to cater to Chinese guests. We are seeing solid growth from this market. For example, in 2023 we welcomed 56k Chinese visitors, and in 2024 we have recorded a 28 per cent increase—a clear sign of rising interest,” he added.

Also, Qatar is actively expanding its partnerships to support the momentum. “We brought 10 partners from Doha with us to ITB China this year. And based on what we have experienced here, we are seriously considering expanding our presence next year. The market potential is undeniable, and the hospitality we have received reinforces the importance of being here. To better serve Chinese travellers, we have already taken practical steps,” Al Mahmoud concluded.