Reconnect with Sharjah @WTM

Connecting the world for three days of intense networking, World Travel Market is bringing together travel professionals from across the world once again. Speaking with TRAVTALK, the media partner for the event, H.E. Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA), shares how they are going to engage with industry colleagues and showcase the destination in a different light.

World Travel Market is always a special moment for us at Sharjah Commerce and Tourism Development Authority, and 2025 is no exception. It gives us the chance to share Sharjah’s story with the world — a story rooted in our rich culture, natural beauty, and the values of sustainability that guide everything we do. This year, we are showcasing new eco-tourism experiences and cultural programmes that reflect the emirate’s character and our vision for the future. For us, WTM is not only about promotion. It is about building meaningful connections, learning from others, and working together with international partners to strengthen the global tourism community. We are excited to engage with our peers, exchange ideas, and explore new opportunities for collaboration. We will also be making some important announcements during the event, including updates on our efforts to attract more international visitors and enhance accessibility to Sharjah. Our aim is to continue positioning Sharjah as a welcoming, authentic, and forward-looking destination. We look forward to meeting with other peers in the industry worldwide, and to inviting the world to discover the uniqueness of Sharjah.