Redefining global hospitality training

AMSA Hospitality Academy, an initiative by AMSA Hospitality, is set to revolutionise the Kingdom of Saudi Arabia’s hospitality sector through its partnership with Luxury Hotelschool Paris. Aligned with Saudi Vision 2030, the hospitality academy blends world-class training with the Kingdom’s rich Arabian traditions in a bid to create a skilled workforce capable of delivering exceptional guest experiences.

TT Bureau

In a strategic step towards transforming the Kingdom of Saudi Arabia’s hospitality sector, AMSA Hospitality has announced a groundbreaking partnership with Luxury Hotelschool Paris to establish a state-of-the-art training academy in the Kingdom. This collaboration, aligned with Saudi Vision 2030, aims to advance education, service quality, and professional development across the industry.

Bridging global excellence with local heritage

Luxury Hotelschool Paris, globally renowned for its expertise in hospitality education and endorsed by 300 leading corporate partners, will certify training materials, deliver “train the trainer” programmes, and extend its resources to the entire hospitality sector of the Kingdom. These programmes are designed to equip hotel employees with world-class customer service skills, while reflecting the rich cultural traditions of KSA.  Elaborating on the partnership, Mohammad Alathel, CEO, AMSA Hospitality, said, “The rigorous training programmes provided by Luxury Hotelschool Paris enable us to elevate service standards while maintaining our unique Arabian hospitality values. This collaboration ensures that even within the midscale segment, we deliver a luxury-level guest experience, redefining expectations across the hospitality industry.”

Vision for transformation

The establishment of AMSA Hospitality Academy is a pivotal element in AMSA Hospitality’s commitment to Saudi Vision 2030. By fostering a skilled workforce, the academy aims to contribute to KSA’s economic diversification and position it as a global leader in hospitality.

Goals for industry growth

The hospitality academy plans to impart training to 400 professionals by mid-2025, and an average of 500 annually thereafter. The initiative ensures a supply of skilled personnel, driving consistent improvements in service quality across the KSA’s hospitality sector.

Elevating KSA’s standing

Expressing enthusiasm over the collaboration, Olivier Deveaud, CEO, Luxury Hotelschool Paris, said, “It is an honour to enter into a partnership with AMSA Hospitality to bring our expertise to the Kingdom. Together, we aim to set a new benchmark for service excellence, combining global standards along with KSA’s unique identity.”

Future-ready sector

By integrating global best practices with the Kingdom’s heritage of Arabian generosity, the AMSA Hospitality Academy represents more than a training initiative—it is a transformative force for the Kingdom’s hospitality industry. The partnership with Luxury Hotelschool Paris ensures that the Kingdom not only meets but exceeds global expectations, reinforcing its role as a premier destination for travellers worldwide. This partnership signifies an era of innovation, professionalism, and cultural pride, marking a significant milestone in the Kingdom’s  journey toward becoming a international hospitality leader.