Rose Park, Al Barsha: Redefining luxury

The 168-room luxury four-star property, Rose Park Hotel in Al Barsha is the latest addition to the portfolio managed by Rose International Hotels. TravTalk speaks with Thameem Razick, Director of Sales & Marketing, Rose Hotels and Hotel Apartments, about their various offerings.

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Q) What is the USP of this property?
Rose Park Hotel, Al Barsha seeds out from its years of experience providing exceptional services to ensure guest satisfaction. Our centralized location and accessibility to metro gives us an edge over others. Our 168 units consist of Deluxe Rooms, Junior Suite and Executive Suite (connecting rooms). Some of our unique features include: a spacious lobby, three elevators, 24-hour reception/ concierge service, 24-hour room service, underground parking, separate health clubs for women and men, fully-equipped gymnasium, temperature controlled rooftop pool, spa, laundry service, conference facilities, free Wi-Fi throughout the hotel, business center, nonsmoking rooms, facilities for special needs guests. Culinary wise we have the Bombay Urban Café which is an Indian fusion restaurant serving a delectable array of dishes and very soon a Turkish restaurant will also be available to your luscious taste buds.

Q) Which feeder markets will you are looking at to promote the property?
Our main feeder markets are GCC, CIS countries, Eastern Europe, Far-East and we would like to explore Latin America as a new market to promote the property.

Q) What strategies do you use to gain more business? Among the various strategies we use to gain more business is to boost online reviews, create promotional strategies, identify our target markets, and ensure guest satisfaction. We participate in International Trade Exhibitions and Roadshows to make our presence felt, like the recent India roadshow. We have also registered to exhibit at ITB Berlin (Internationale Tourismous-Borse Berlin) and we’re looking forward to attend more exhibitions in the future to showcase our properties.

Q) There are many new properties coming up in Dubai. In your opinion, what should hoteliers do to have their share?
As expected new properties will come up in Dubai, which is a positive development for us. Our opinion is to continue providing best services to guests. Satisfied guests will tremendously patronize wherever they experience good service. In this way, we contribute our share by increasing the number of visitors coming to the Emirate addition to this share is our preparedness for upcoming Dubai Expo 2020.

Q) Are you expecting more business or leisure travellers? Our hotel is designed to cater to all types of travellers to ensure all our guests’ needs are accommodated. We have invested in our business lounge, conference room and offer a private butler to serve our guests who are here on business. For our leisure guests we are providing an exclusive shuttle bus service, a memorable dining experience, spa, sauna and gym to refresh the mind and body to ensure that all our guests consider this property a home away from their home.

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