Rose Park to enter Dubai by Q2, 2017

Rose Hotels and Hotel Apartments is set to add a four-star property – Rose Park Hotel Al Barsha – to its portfolio by Q2, 2017. The hotel is ideal for leisure and business travellers alike thanks to its proximity to metro stations which connect it to shopping malls and business centres.

TT Bureau

Since 2006, Rose Garden has been at the forefront of development and management of luxurious commercial properties in key locations in Dubai. Rose Hotels & Hotel Apartments is consistently creating a benchmark in both operational and aesthetic standards. Positioned as one of the top hotel group in the UAE, Rose Garden strives to become the Middle East’s leading preferred family hotel in the region. Their philosophy combines authentic sense of hospitality, sustainability and an outstanding vision for tomorrow’s trends and an innovative approach to hospitality industry. Their mission is to be established as a premier and preferred Hospitality Management Company for guests, associates and owners alike.

The 56-unit Rose Garden Hotel Apartments in Bur Dubai and 144-units in Al Barsha are the existing properties for Rose Hotels and Apartments and this year, they will be introducing the upscale four-star brand Rose Park Hotel Al Barsha; 60-meters away from the Sharaf DG metro station adjacent to Sheikh Zayed Road. The property promises to offer a new dimension of luxury with 168 rooms including 24 suites exquisitely designed in a comfortable ambience. The property easily reaches out to the best of Dubai; the largest Ski-Zone, shopping malls, the Jumeirah Beach or Dubai Internet City are strategically located a few minutes away. Rose Park Hotel is well positioned to connect both the leisure and business guests. At Rose Park Hotel, discerning travellers are exposed to the best of everything including restaurants serving multi cuisine, coupled with its lavish, fine dining ambience, extensive spectrum of delicacies to suite the most earnest palate.

The latest addition was the brand ‘Bombay urban café’ – a fusion Indian restaurant serving authentic north Indian cuisine and a Turkish restaurant. Branding is important for Rose Hotels and Apartments. It is designed to enhance every aspect of a guest’s experience by re- flecting the location’s culture, history and geography. Rose Garden brands are built on a reputation for unparalleled attention to detail and impeccable personal service. They represent dining experiences that are memorable, inventive and considered among the world’s finest facilities that are renowned for providing the ultimate in relaxation; and the sense that each of their distinctive properties are the only destination of choice for discerning guests. Through advertising, collateral, direct mail, public relations, trade show events and regional sales office efforts, Rose Garden Brands keep reinforcing their standards and quality. The new branding as Rose Hotel Apartments and Hotels, they seek to leverage the allure of Rose Hospitality brands while building on the location or identity of an individual property. “Dubai is a destination which continues to attract leisure and business travelers with their continuous events and exhibitions. It has always been a top priority for Business travellers. The main attractions included in Dubai during last year have definitely increased the number of visitors to the emirates, compared to the rest of the world. Air connectivity with increased number of flights per day with competitive price attracts not only first time visitors, but also encourages frequent visits to Dubai.

Corporates is an essential market segment for us, in terms of leisure we receive guests from GCC, Europe and India. We are on the look out to tap new markets this year such as China and America which we will carry out with the strong relationships with our travel trade partners and by participating in various trade exhibitions. ATM gives us a very good opportunity to meet and network with clients from all over the world. We value our relationship with travel agents and tour operators as they provide us the right sources in terms of revenue. They have now started to go a step ahead from traditional to online as they incorporate with current technology and this works extremely well for us as it is more convenient and faster to have our confirmed bookings,” stated Abdulla Sharafi, CEO Rose Hotels and Hotel Apartments.