RwandAir has recently appointed Cozmo Travel as its Passenger General Sales Agent (GSA) for the GCC countries (Oman, Bahrain, Kuwait and Saudi Arabia (Offline).
Timothy Njihia, Country Manager—UAE, GCC and Pakistan, RwandAir believes that partnerships play a very important role especially for airlines entering new markets. He further reiterated that the practice entails airlines sourcing competitively for established and well-known GSAs when entering particular markets which saves airlines associated costs for new market entry and development such as infrastructure and human resource while focusing on results. “We are already established in the UAE and we do cover the entire UAE market from a passenger and cargo sales perspective. This growth strategy, though offline, gives us an opportunity to assess the GCC markets for any other informed decisions in the future,” said Nijhia.
“This partnership was inked at the most opportune time with a significant population of African nationals working and residing in the GCC region. The focus will be to capitalise on the large network of destinations within the African continent served by RwandAir coupled by the excellent on-board services to further grow RwandAir sales as well as to establish the airline as a major African carrier in the GCC region. With an interline SPA agreement in place with flydubai enabling seamless transfer via Dubai onward to the various African destinations served by RwandAir, customers will fly to their respective destinations with ease and comfort as well as extremely competitive fares,” stated Jamal Abdulnazar, CEO, Cozmo Travel.
With Cozmo Travel ‘s extensive retail presence in all the GCC countries, RwandAir will be able to capitalise on Cozmo’s network in the region ensuring a wider market reach. Likewise, Cozmo will be able to represent and sell the various RwandAir destinations within the African continent as well their expanding network into Asia and Europe