Sabre to reveal UAE market trends

Sabre is set to showcase the latest innovations and the Middle Eastern travellers’ behavioural trends that travel stakeholders should watch out for at ATM.

TT Bureau

The New Sabre Red Workspace, one of the key highlights for Sabre this year, will be demonstrated at their ATM stand #TT1550. Considered to be the next-generation travel agency platform, the system comes with new decision support tools, predictive data insights and merchandising capabilities that bring agents and suppliers together to create personalised experiences for travellers. It is developed to help customers meet the new, more empowered travellers who demand personalisation, choice and the ability to unbundle every component of a ticket and dynamically re-bundle it to match their needs.

Executive speakers from Sabre and guest customers will also participate in the seminar programme highlighting insightful topics and discussions. A panel discussion by Sabre on ‘Blurring lines in online and offline travel’ will be held on April 25, 2017, from 12:50 hours to 13:50 hours at Technology Theatre. ‘The Most Common Pitfalls of Hotel Websites’ will be on April 26, 2017, from 15:15 hours to 15:45 hours at the Showcase Theatre. Another panel discussion ‘Power up with Sabre’ has been scheduled for between 14:00-15:00 hours where Sabre experts will offer in depth demonstration for the New Sabre Red Workspace, every day during ATM in addition to enhanced corporate technology solutions and business intelligent. Special power up sessions will be offered to customers to catch up with Sabre experts and leaders from different business units to talk about what matters to their business and how Sabre can help.

“Travellers are willing to pay extra to get additional value and service that is customised specifically to meet their needs and requirements,” said Daniel Naoumovitch, Sabre Travel Network, Middle East. “The travel industry in the Middle East is unique and has its own specifications that should be looked at while designing travel solutions. The Middle Eastern traveller is high adopter of latest technologies and expect travel providers to be up to date with their solutions and technology, therefore we are talking to our customers in ATM to reveal some of the trends and behaviours that can help them provide more personalised service, generate revenue and create a loyal customer.”

ATM brings together players from the travel and tourism industry from around the world. It is expecting more than 23,500 visitors and 2,700 exhibitors from technology companies, travel agencies, airlines, hotels, tourism authorities, and many other suppliers from the travel industry.