Sharjah sees boom in retail tourism

City Centre Sharjah, developed by Majid Al Futtaim, is the latest family lifestyle and entertainment
tourism destination to be refurbished and expanded with a cost of over AED 260 million.

TT Bureau

City Centre Sharjah has been redesigned with a skylight roof to allow for more natural light and spacious storefronts that extends a fresh and contemporary feel to make every visit pleasurable. Keeping accessibility and convenience of shoppers at the heart of the project, City Centre Sharjah has revamped the carpark with 1,426 parking bays and easy entry and exit routes close to the mall’s anchor stores. It has also transformed into a vibrant entertainment destination for the entire family with the opening of a 12-screen VOX Cinemas. Moviegoers have more choice than ever with the opening of CITY 101.6 FM MAX screen, with an over 20-metre-wide screen for an immersive experience and KIDS for younger guests who willenjoy the vibrant ambience while watching their favourite children’s films and animated content.

“We work very closely with hotels, agents and Sharjah tourism to ensure that we present a good retail tourism destination which could attract tourists from all over the world. We are constantly working towards reimagining the retail and leisure landscape to meet the evolving demands of our discerning shoppers and retain our position as their preferred shopping destination in Sharjah. The new, revitalised City Centre Sharjah is a result of valuable feedback from our long-standing customers who seek trendy international brands, exciting F&B concepts that appease a plethora of tastes and a destination where they can spend hours with their loved ones enjoying the wide variety of entertainment options,” said Fuad Mansoor Sharaf, Managing Director, Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).

The enhancement project was undertaken last year to deliver a renewed and holistic shopping, dining and entertainment experience to residents and tourists visiting Sharjah from across the region. The expansion is part of Majid Al Futtaim’s announcement made in June 2016 to increase its total investment in the UAE by AED 30 billion by 2026, taking its total investment in the country to AED 48 billion.