TravTalk Middle East Online Magazine
The Sharjah Commerce and Tourism Development Authority at the Arabian Travel Market in Dubai announced that Sharjah attracted 1.6 mn hotel guests in 2024.
TT Bureau
Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11 per cent over 2023. This announcement was made at the Arabian Travel Market, where the Sharjah Commerce and Tourism Development Authority (SCTDA) participated, alongside more than 25 government and private entities at the “Sharjah Pavilion”.
The authority revealed key statistics for Sharjah’s tourism sector in 2024, noting that Russia ranked as number one market with over 270,000 guests, representing an 18 per cent increase compared to 2023. Indians were second with over 170,000 guests, marking a 6 per cent rise compared to 2023. European guests saw a 16 per cent increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828 per cent compared to 2023.
Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6 per cent of total guests in 2024, followed by Saudi Arabia at 5 per cent, Egypt at 4 per cent, and Syria and Iraq at 3 per cent each.
His Excellency Khalid Jasim Al Midfa, Chairman, SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah’s new tourism brand campaign “Visit Sharjah”. The campaign focuses on showcasing Sharjah’s diverse tourist destinations, blending heritage, adventure, natural beauty and modern experiences. It emphasises the emirate’s ability to offer varied experiences, catering to different types of travellers seeking adventure, tranquillity, family entertainment or cultural immersion. The campaign also throws light on major events, such as the Sharjah Light Festival and other annual highlights that create memorable moments of connection and wonder for visitors.
Commenting on the tourism results, His Excellency Al Midfa said that Sharjah continues to witness consistent growth in the travel and tourism sector year after year, driven by the vision of its leadership.
