Singapore Tourism powers TravelRevive by ITB Asia

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), took place on November 25-26, 2020 at the Sands Expo & Convention Centre.

Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive was the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. TravelRevive was the first international travel tradeshow to take place physically in Asia Pacific during COVID-19, with both local and foreign attendees and exhibitors. A total of close to 1,000 local and international attendees came together to exchange ideas, bridge knowledge gaps, and reimagine the future of travel. The collaborations are a boost to the M!CE industry in Singapore and demonstrate that international event organisers remain confident in Singapore’s position as a Global-Asia node for M!CE, and as a launchpad for regional expansion.