TravTalk Middle East Online Magazine
FORM Hotel, the upscale hotel brand in Smartotels Hospitality International’s portfolio, was launched at Gulf & Indian Ocean Hotel Investors’ Summit in the UAE.
TT Bureau
FORM Hotel’s 143-key flagship property is being developed by Dubai Contracting Company (DCC), a UAE-based contracting and development company, and designed by Paris-based global architectural firm, Architecture-Studio. FORM Hotel Dubai’s facilities will include an all-day dining restaurant, a rooftop infinity pool, a rooftop gym, and a technology-focused boardroom. It is located within close proximity to some of Dubai’s most famous landmarks and business and leisure destinations. Currently under construction, it is expected to open in Q1 2018.
Smartotels Hospitality International’s Founder and Managing Partner, Tarek M. Daouk, said, “By offering a core hospitality experience with the flexibility of add-on service and amenity features, FORM Hotel will empower its guests to customise their journey. The hotel will benefit from an operating model that is engineered to drive strong returns to investors through an increased ability to control operating expenses by compressing fixed costs and exploiting variable costs.”
FORM Hotel has designed and developed a proprietary enterprise application system that ensures operational efficiency and seamlessness of service delivery to guests.
