Spain boosts tourism with a new campaign

‘You deserve Spain’ is a slogan of offerings to all travellers especially from the GCC.

Shehara Rizly

Daniel Rosado, Director, Spain Tourism
Spain opened its borders on June 7 and we wanted to ensure that all relevant information pertaining to entry to Spain is given out to everyone. We have tried to keep Spain on top of everyone’s mind with constant digital campaigns, advertorials, webinars for trade partners etc. This event was to celebrate the opening of Spain’s borders to international vaccinated tourists after months of travel restrictions. We also launched our latest campaign which was very thoughtfully created based on human emotions stating ‘You Deserve Spain’. It is a wonderful country with amazing offerings, and we feel everyone deserves Spain. It was also important to support the trade partners to help them promote the destination better as they are the primary source of contact for a traveller and they need to be aware and well-equipped to be able to pass on the correct information to their clients accordingly. The travel safe tool was developed to enable partners and travellers alike to get updated information based on the country of travel to Spain and for travel within Spain. We felt the need to connect with the trade on a personal basis rather than do this online and I am very happy to see this was a huge success based on the positive feedback we have been receiving.

Namratha Rose, Manager – Marketing & Trade Relation, Spain Tourism
Along with our latest campaign launch ‘You deserve Spain’ which is a campaign based on emotions of people, Daniel Rosado had a very informative presentation that clearly explained all the updated requirements regarding entry to Spain which was followed by a quick presentation by the Regional Head of BLS international regarding the visas. As it was one of the first physical events for the trade after the ATM, all partners were quite eager to connect and network and we have already been seeing positive response from the market in terms of bookings to Spain and hope the trend continues.

Marta Aldana, International Promotion – Europe and US, Barcelona Tourism
We were more than happy to celebrate the opening of Spain to international vaccinated tourists with travel trade professionals in UAE and our Spanish destination partners, in the first and successful live trade event. It was a great opportunity to participate, reconnect and present our updates about Barcelona, an ever-changing destination. Our perspectives for the next year are optimistic, we are hopeful of reviving the excellent period and connections we were experiencing with GCC market previously, as well as commercial and promotional actions with this potential premium segment.

Esther Orriols, Brand Manager, Catalunya Premium
I support this campaign because in a moment where the travel and tourism industry struggles to adapt its model to an unprecedented crisis, Spain and Catalonia is committed to a high level of safety for everyone and for everywhere together with the highest standard of services, and, more importantly, to keep the destination vibrant and alive. It was a pleasure to see that our country generates interest during the event.

Elena Mastora, Exterior Tourist Promotion, Tenerife Select
It was a real pleasure for me taking part in this event and what is more, I had the opportunity to represent the island in the GCC market after such a long time. Regarding the presentation of Tenerife as a luxury destination I hope that all the attendees now could promote Tenerife among their clients because they have seen the potential of the island in terms of luxury and unique experiences. We strongly believe that the island is the perfect place to rejuvenate yourself, We hope that after this event we will receive more requests from the GCC markets.

Javier Amichis, Regional Manager – Middle East & Asia Pacific, Madrid Tourism Board
It was a great chance to show new things going on and giving the audience a glance of Madrid. We think Madrid has a huge potential in this market and the way we managed ourselves to keep going despite the pandemic and how the near future looks will make Madrid a great and appealing destination for everyone.