Spain fortifies its position in GCC

The Middle East has become a key region for global tourism, and Spain is actively working to strengthen its presence in the GCC market. Events such as Fitur, one of the world’s leading travel trade shows, provides a crucial platform for countries to showcase their tourism offerings.  Carlos Ruiz, Director, Turespaña GCC, spoke to TRAVTALK about their plans to tap into the market.

TT Bureau

Fitur plays a vital role in connecting global travel professionals, alongside exhibitions like World Travel Market (WTM) London and ITB Berlin. Carlos Ruiz, Director, Turespaña GCC, said, “For Spain, participation in such events is essential, offering destinations the opportunity to engage with buyers from Europe and the Middle East. With interest from GCC travellers, Spanish tourism is focusing on B2C and B2B to attract visitors.”

Importance of GCC travellers

Ruiz further added, “Spain has seen a increase in tourism from the GCC region. In 2024, Spain welcomed 94 million tourists globally, with visitors from the Gulf exceeding 550,000, marking a 25 per cent growth from 2023. Travellers from the GCC nations spend more than their European counterparts, making them a valuable
segment for Spanish tourism. This market is attractive not only in terms of visitor numbers but also expenditure.  This is because of their preference for luxury accommodations, high-end shopping, and exclusive experiences, such as private cultural tours, fine dining, and retreats.”

B2B partnerships

Spain is engaging with the travel agencies and tour operators in GCC nations in order to promote its lesser-known destinations. While Spanish cities such as Barcelona, Madrid, and Marbella remain very popular, the tourism authorities are focusing on highlighting new experiences, such as:

• Northern Spain’s scenic landscapes and cultural heritage
• Interior regions rich in gastronomy and history
• Exclusive travel experiences like hot air ballooning and private workshops

To enhance B2B engagements, Spain is organising joint events with Germany, Austria, and France. Spain is deepening its ties with the GCC, ensuring tourism continues to evolve in line with the expectations of Middle Eastern travellers. With events, partnerships, and promotional campaigns, Spain is positioning itself as a key European destination for GCC tourists.