Sustainable tourism in Dubai

Newly launched, Get into the Green Scene initiative focusses on sustainable activities.

The launch of the ‘Get into the Green Scene’ initiative includes a sustainability calendar, featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. Included are simple, but fun, eco-conscious actions that promote the city’s natural spaces and hidden gems, as well as spotlights advocacy organisations, partners and stakeholders that are working towards a more sustainable planet.

The DST initiative is aligned with the recent announcement from HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE on the ‘Year of the 50th’ campaign, where sustainability is one of four strategic pillars that will advance the country, support well-being and livelihood as well as proactive development and opportunities. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, commented on the launch of the initiative: “We are very proud to launch the ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours. Often the magnitude of what sustainability entails can be overwhelming, which is why we aim to simplify understanding with action for this initiative to make it more manageable and tangible to people of all ages.”