TravTalk Middle East Online Magazine
Swissotel Al Murooj will be participating at ITB Berlin for the first time. During the three-day event, they will be showcasing the hotel and its facilities to a global audience. The event will also provide them networking opportunities with their current and new partners. TRAVTALK speaks to Amro Nagah, General Manager, Swissotel Al Murooj, for more insights.
Dr. Shehara Rizly
Swissotel Al Murooj expects to connect with industry professionals at ITB Berlin in order to focus on potential business partners. Amro Nagah, General Manager, Swissotel Al Murooj in downtown Dubai, shared, “This (participation at ITB Berlin) will allow us to create new relationships, exchange ideas, and potentially collaborate on future projects. We expect to gain insights and knowledge about the latest industry trends, technologies, and best practices. This will help us stay updated and competitive in the rapidly evolving hospitality industry. Our aim is to showcase our hotel brand to a larger audience and increase our visibility in the market. The ITB Berlin exhibition provides an opportunity for us to present our unique selling points, services, and offerings to a wide range of visitors, including travel agents, tour operators, and potential guests. We hope to generate new leads, bookings, and partnerships through meetings and discussions with potential guests, travel agents, and other relevant stakeholders. This will help us grow our customer base and expand our business.”
Speaking further Nagah shared, “We expect to be inspired by the creativity and innovation showcased by other exhibitors. This can help us generate new ideas for improving our hotel services, guest experiences, and sustainability practices. Overall, our expectations from the ITB Berlin exhibition are to establish valuable connections, gain industry insights, increase our visibility, and seize new business opportunities in addition to showcasing Dubai as number 1 global destination.”
The location of the property and the many facilities has a great impact in terms of achievements this year. Nagah reiterated, “The year has been filled with tremendous achievements and milestones for our hotel. First and foremost, we are delighted to have received several accolades and recognition in the hospitality industry. Our commitment to excellence and providing exceptional service has earned us the prestigious ‘Best Business 5 Hotel’ award. We are humbled by this honour and grateful to be acknowledged for our efforts. In addition, we have successfully started a few soft renovation and enhancement projects, such as our lobby that has transformed into a stylish destination. We have received numerous positive reviews and feedback from guests who have appreciated the new look and feel.”
He added, “Furthermore, our commitment to sustainable practices and eco-friendly initiatives has been recognized with a ‘Green Certification’ for our hotel. We have implemented energy-saving measures, reduced waste, and introduced environmentally friendly practices throughout our operations. This recognition highlights our dedication towards preserving our planet and creating a sustainable future. Another significant achievement for us has been the successful implementation of various guest-centric initiatives. We have introduced a personalized kids check-in arrival experience service, ensuring that each kid receives a tailored experience during their stay. Our goal is to exceed expectations and create memorable moments for every individual who walks through our doors. Lastly, we are proud to have maintained a high level of guest satisfaction throughout the year. Our dedicated team has consistently delivered exceptional service, ensuring that each guest feels welcomed and valued. We believe in going above and beyond to create a warm and inviting atmosphere that feels like a home away from home. As we look ahead to the future, we are excited about the opportunities that lie ahead. We remain committed to providing the best possible experience for our guests and will continue to evolve and innovate to meet their needs and preferences.”
Talking about sustainability, he said, “In order to work towards sustainability in the property, there are several steps that we are looking at.”
