‘The House’ away from home

Etihad Airways has named Sydney and Melbourne as the next airports in the global rollout of its new lounge brand ‘The House’. Eligible customers of Etihad Airways, and those of its partner airline, Virgin Australia, travelling through Sydney can now experience ‘The House’.

TT Bureau

The House is the result of a unique collaboration between Etihad Airways and lounge provider, No1 Lounges, with the two brands working together to create a stylish and contemporary airport lounge experience in keeping with Etihad’s design and guest experience philosophy.

Linda Celestino, Vice President—Guest Experience and Delivery, Etihad Airways said, “In developing the new brand, we worked with a specific objective of taking everything that makes our lounges great – the ambiance, the design, the food and beverage offering, and make it even better. Together with No1 Lounges, we are evolving the lounge experience for our guests at more key locations around the world, ensuring they feel at home in the new setting of The House.”
The introduction of The House to Sydney and Melbourne airports underscores the importance of the Australian market to the national airline of the UAE.

Phil Cameron, Chief Executive Officer, No1 Lounges, said, “The House maintains Etihad’s core brand presence at these locations, enhances the overall guest experience and broadens its appeal to a wider market.” To be known as ‘The House, home of Etihad Airways’, the new brand represents Etihad and the needs of its premium customers through threecore pillars – simplicity with sophistication, privacy with attentiveness and tranquillity with engagement. The kitchens and bars will offer greater choice, with emphasis on well-being and local produce. All dishes will be freshly prepared and guests will be able to enjoy self-service and a la carte menus in the upgraded dining areas. The bars will have a new cocktail and mocktail list, and a selection of great Australian wines. Over the next year, both lounges will be refurbished.