TOURISE names its board members

Global tourism platform TOURISE has announced the members for its cross-sector Advisory Board, a powerhouse of industry titans guiding the platform’s strategic direction and shaping the agenda of the inaugural global summit taking place in Riyadh from 11–13 November 2025. The 14-member board brings together experts from various fields.

TT Bureau

TOURISE is where cross-sector convergence begins. It is a platform where leaders and visionaries debate, collaborate and take action to shape the future of tourism. Together, the experts, coming from the fields of tourism, technology, aviation, entertainment, education, sustainability and media, will champion TOURISE’s vision and ensure that high-impact global issues, such as equity, geographical representation and sectoral diversity, are in the spotlight and influence the long-term value of the platform.

Chaired by His Excellency Ahmed Al-Khateeb, Minister of Tourism, Saudi Arabia, the Advisory Board recently assembled to elevate tourism on the global stage and shape a bold new vision for the sector’s future. “TOURISE is driving cross-sector global collaboration, and the formation of the Advisory Board ensures we are uniting diverse perspectives from representatives across the global tourism ecosystem,” His Excellency Ahmed Al-Khateeb said. “Their visionary thinking and deep expertise will be essential in transforming TOURISE from ambition into action, ensuring the platform becomes a catalyst of innovation, investment and sustainability in tourism for decades to come.”

Julia Simpson, President & CEO, WTTC, said, “TOURISE is more than a summit; it’s a catalyst for global transformation in tourism. I joined the Advisory Board because I believe in the power of cross-sector collaboration to drive sustainable growth, foster innovation and set new standards for responsible travel.”

Leading up to the TOURISE summit, the Advisory Board will meet regularly to advise on the TOURISE programme, ensuring global views and insights shape the agenda. Their stewardship ensures that TOURISE is not just a moment, it’s a movement.