Tawfeeq Travel Group, understanding the needs of the travellers, has set up key segments to ensure that every aspect of the industry is covered under their robust leadership. From corporate travel management to leisure, business, M!CE and incentive groups, adventure and sports tourism, medical and wellness tourism, as well as VIP movements are some of the key areas to be mentioned.
Shehara Rizly
Tawfeeq Travel is a leading corporate travel management company in the region. At Arabian Travel Market 2023, they will be exhibiting under the Qatar Tourism pavilion their prowess as a travel curator.
Rehan Ali Syed, CEO, Tawfeeq Travel, shared, “For the region, ATM is a very important networking event, under one roof you get to connect with various suppliers dealing in Technology, Bed Banks, Hoteliers, Tourism Boards. Basically, it is a one-stop shop for travel related service providers and important arena for all the countries to showcase their projects and developments.”
This year will be the first time that all borders across the globe will be opened to meet finally face to face, hence the expectations are running higher than before.
Syed explained, “We will be focusing on promoting our DMC – Tawfeeq Holidays, along with our B2B product – ezytrip.com. Our objective is to reach out to potential customers and tie up with other service providers across the region, as well as to engage with tech companies to understand what is new in their space and how can we benefit out of it.”
Tawfeeq Travel’s main goal is to create memorable experiences for their guests, especially in the inbound sector, and help them discover the hidden gems in Qatar. The team of travel curators ensures that every guest who signs up with them will leave with a wealth of knowledge before they depart to their destination. Personalisation, especially in the Middle Eastern region, is a key trait. Tawfeeq Travel’s expertise also lie here, where they are able to curate bespoke and exclusive experiences to their discerning guests.
Arabian Travel Market is the perfect networking opportunity for the travel trade, especially this year which marks the pledge to be zero carbon within the next few years is a leap towards a new future. Sustainability today is slowly becoming a way of life, as governments across the globe initiate their own programs for people to be more responsible about their environment, to ensure that each person does his or her part for a better tomorrow. Corporate sector has already demonstrated changes and adopted sustainability in their agenda. Syed said, “I feel within the corporates, there are several initiatives on how to reduce the negative impact from travel, more and more corporate are working diligently on their CSR policy. However, if you look at individual travellers, they need to be apprised and educated more on this subject.”
GenZ travellers are now propping up more than before, as they now have the freedom to select their destinations for vacation, short retreats or getaways. This generation thinks rather different from the generation before and most importantly they care about the people and the planet. They are willing to go that extra mile to ensure that the whole world is helped, no matter what they need to undergo. In other words, they have become responsible travellers. Syed concludes, “GenZ travellers are very conscious about the environment, they want to have the best offers that covers their travel plan, along with the sustainable travel experience. This is a generation which is forward thinking for the betterment of society and its people.”