Venturing into newer markets

Satguru, an industry leader with a wide network of offices across 80 countries, is venturing to introduce new services and products for its customers. Europe is a vital market as an inbound standpoint and outbound too, hence, the perfect place to meet its partners is ITB Berlin, which hits the boards again this month, and so does our partner Satguru to get their share from the market.

Shehara Rizly

JVR Fernando, Chief Commercial Officer, Satguru shares the importance of once again meeting their partners, surging new partners and networks at ITB Berlin. “We will be participating this year and I will be there in person this time at ITB Berlin, as we intend to meet over 100 countries on a single platform and 10,000 plus exhibitors from all over the world. It would provide great exposure for all travel partners, which will pave way for business development and new opportunities.”

ITB Berlin will be the first global exhibition of the year to take place with all borders open without curbs and hence, it is expected to lure in the crowds from across the world. Expectations run high for all those in travel, tourism, and hospitality sector. Furthering opportunities and partnerships year on year, Fernando reiterated, “Attending ITB Berlin this year, our objectives are to strengthen existing partnerships, forge new business relations and increase the inbound business to our 25 DMC locations, which we will be showcasing during the event.”

Venturing into different areas order to ensure that each touch point is taken care of, Satguru is on a journey perfecting and adding products, services, new platforms, and verticals to create an entire new suit of services. Highlighting the new B2B venture, Fernando said, “We would like to highlight our brand ‘ITVAR’, which is the flagship of our group. We would also like to highlight the new look and feel of B2B business ‘T3’. Other new ventures include our charter division, medical tourism, cargo, cars in Africa (our rent a car division) and Visa done (our online visa portal).”

Their new GSA wing has caught the attention of many B2B partners over the past few weeks, as they started venturing out with their new campaigns. Fernando explained, “Itvar is our GSA Wing representing all our air and non-air products. ITVAR has been launched to provide a more cohesive and consistent representation service to clients and ensure that clients’ representation needs are met in a timely, efficient and effective manner. Currently, Itvar holds 65 GSAs around the world.”

In conclusion Fernando adds how they have been actively opening offices across different parts of the world, from the far east to the Middle East, Europe and South America too. “This year we have opened our offices in Manila & Vietnam in the Far East, Bahrain, Kuwait, Jordan & Israel in the Middle East and Madrid in Europe, Argentina and Mexico in South America.”