Watching a movie literally in snow

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across Middle East, Africa and Asia has  launched the world’s only movie theatre in an indoor ski resort in Dubai. Snow Cinema by VOX Cinemas allows guests to watch movies, literally, on the snow-laden slopes of Ski Dubai followed by Christmas treats.

Shehara Rizly

UAE always takes the first step in introducing novel experiences to visitors from across the globe. As the first destination to open post-pandemic and making sure that safety and health is high priority, the UAE has been able to attract nearly four million tourists over the past few months. From mid-December to end of January 2022 begins the winter season for the UAE: Many attractions are introduced to increase tourist footfall.

Last year, the special winter wonderland with Santa’s village kickstarted the winter season, and for the first time in the region, the Snow Cinema was introduced parallel to the Christmas spirit. Snow Cinema by VOX Cinemas allows guests to experience the magic of movies on the snow-laden slopes of Ski Dubai, which has been crowned the ‘World’s Best Indoor Ski Resort’ for five consecutive years.

During Christmas, the guests were able to experience the winter wonderland and the snow cinema together, including a special conversation and photo opportunity with Santa in his village, followed by Christmas treats such as mince pies and hot chocolate.

As  the season continues, the guests can snuggle up and relax on lounge-style seating, while watching cinemas such as Raya and the Last Dragon, Tom & Jerry, and blockbusters. In November, Majid Al Futtaim was awarded the ‘Best Innovation in Health and Safety’ at the MENALAC Awards. It ensured enjoyed an exceptional and comfortable experience at Snow Cinema. To make a booking visit voxcinemas.com or skidxb.com.