Wego launched a destination co-marketing campaign in collaboration with Sharjah Commerce and Tourism Development Authority (SCTDA) to boost tourism in the emirate of Sharjah. The campaign will promote authentic tourist experiences and hidden gems exclusive to the emirate.
By showcasing some of Sharjah’s biggest tourist attractions through innovative online marketing activities, the new campaign seeks to position the emirate as a destination of choice amongst global travellers. Sharjah’s delightful mix of fun attractions, traditional hospitality and old-world charm, which resonate with a variety of audiences from around the world, will be promoted through this campaign. Additionally, the initiative will focus on promoting the emirate’s events and activities beyond the Sharjah International Book Fair, Sharjah Calligraphy Biennial and Sharjah Traditional Crafts Forum.
“Sharjah is the perfect Middle Eastern city for travellers who wish to explore a ‘fresh’ destination packed with unique history and rich heritage and traditions,” said Mamoun Hmedan, Wego Managing Director—MENA and India. “In order to boost the emirate’s image as a family-friendly and culturally-charged destination, Wego will harness online tools such as high-impact display advertising, Search Engine Marketing (SEM) and unique content marketing tactics. Together, these digital marketing tactics seek to further strengthen SCTDA’s ongoing marketing efforts,” he added.
“Wego is the largest online travel marketplace across the MENA region, which presents Destination Marketing Organisations (DMOs) with an opportunity to engage with millions of travellers,” Mamoun added. “DMOs are increasingly partnering with Wego to gain an unparalleled advantage for their destination marketing activities through our strategically positioned and individually tailored online campaigns. Our constant endeavour is to empower DMOs to capture the interest of potential travellers and attain high-conversion rates while they shop for travel.”
The co-marketing campaign comprises a series of multi-device and multi-channel promotional activities that will enable SCTDA to engage with millions of travellers across the globe.