Wego to promote Egypt tourism

Wego and Egypt Tourism Authority launched a campaign to promote Egypt’s ‘hidden gems’, including the world’s oldest intact temples, museums and pyramids, among tourists of all seasons.

The campaign focuses on promoting Egypt as the most preferred destination of choice for Middle Eastern travellers showcasing the various elements of Egypt, including warm weather, scenery, and a wide array of activities. The country will be marketed and retargeted on all Wego platforms through both the website and application, including online promotions, and other additional contributions.

Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India at Wego, said: “Over 2.43 million flight and hotel searches from MENA to Egypt were performed on Wego in March, where the country ranked the second most searched destination. We are delighted to partner with Egypt Tourism Authority, to promote Egypt’s hidden gems, including the world’s oldest intact temples, museums and pyramids.”

Amr Al-Kady, CEO of Egypt Tourism Authority, said: “Egypt is intensifying its efforts to boost the tourism sector in the country and attract more tourists through promotional campaigns that highlight the country’s tourist destinations. Through our partnership with Wego, the largest online travel marketplace in the region, we will attract more travellers from the Middle East to explore the best of Egypt. The country has been following stringent measures to provide a seamless and safe experience for travellers.” Suzan Mostafa, General director of Tourism Promotion at Egypt Tourism Authority, said: “We are thrilled to partner with Wego and promote our country through this joint campaign. We will benefit from Wego’s large user base in the MENA region.