Women take lead in events sector

Introducing a new campaign to increase the involvement of women, Sum of us, takes centre stage.

Shehara Rizly

Addressing the gathering at the UFI MEA conference Trixie LohMirmand, Executive Vice President at the Dubai World Trade Centre stated, “As mentioned earlier by HE Helal Al Marri about the new initiative by Dubai World Trade Center is the founding sponsor of the Sum of us women in events group. It is a trade mark as a women in events group. We wanted to form this group to evolve, amplify and impact the female talent and leadership we have in the region here and how we contribute to the growth and development of the industry and more importantly this is not a homogeneous group it is for male, female, black, white, yellow we want everybody to be in so that we can augment and continuously develop and work as a group to highlight, develop, mentor and to exchange, share and cultivate the talent of the new emerging group of young ladies in the industry. For me it is very humbling when I wanted to start this group and spoke to HE Al Marri about it and he was very supportive and I wanted to get some ladies to come on the founding board and there were some names of ladies that came up but you never heard of them, well you have heard of them but never seen them on social media. So it is almost like the first criteria as they are very minimally on social media. Ladies spend a lot of time just getting the work done and I think after work there are many other commitments too.”