WTM London 2021 goes hybrid

Travel professionals from around the globe are able to register for WTM London 2021, which will be held for the first time in an innovative hybrid format. The physical event will take place at ExCeL, London on November 1-3, 2021 and will be followed by WTM Virtual from November 8-9, 2021.

WTM London will be one of the first key opportunities for those working in the world’s travel and tourism industry to reunite in person as the industry embarks on the road to recovery. The new hybrid format means buyers and exhibitors will be able to conduct business face-to-face. The virtual element enables companies and organisations to increase their brand awareness and join networking opportunities – even if they are not able to physically attend the show.

An important advantage is the fact that all exhibitors who exhibit at the physical event will automatically be included in WTM Virtual as part of their package. The physical event will feature all the elements for which WTM London has become well-known, including the WTM Ministers’ Summit, Responsible Tourism Day & Responsible Tourism Awards, headline speakers, seminars, speed networking, research & trends, Travel Forward – the co-located travel technology show and more. There will also be exclusive networking opportunities for senior buyers to do business.

Simon Press, WTM London’s Senior Director, said, “WTM London is always a crucial time for the industry to gather together, in order to plan, network and generate ideas. This year it is vital for us to meet face-to-face, to renew business relationships and forge new partnerships as we look to recover. As well as 40+ years of experience organising physical events, the WTM team has been organising successful virtual shows over the course of the pandemic, which means we have unrivalled skills and knowledge to create an exciting, must-attend hybrid show.

Press added, “Recent research has demonstrated that buyers can’t wait to get back to physical events – and trade shows in particular – to look for new business opportunities. WTM London hybrid show will enable all delegates to keep ahead of their competitors and promote themselves to a global audience. We offer virtual booths combined with an onsite brand presence and new digital tools to generate business leads and keep up to date with the latest industry trends.”

WTM London is working closely with local authorities, ExCeL London, Public Health England and Transport For London to ensure the highest possible levels of health and safety for attendees. The global travel industry will attend WTM London to unite, generating business and ideas that will fuel the recovery of the travel and tourism industry.