Wyndham focuses on Europe, APAC

As industry professionals meet at ITB Berlin, TRAVTALK speaks to Ravi Santiago, Cluster General Manager, Wyndham Hotels Ajman (Ramada Hotel & Suites by Wyndham Ajman, Ramada by Wyndham Beach Hotel Ajman and Wyndham Garden Ajman Corniche) on their focus this year at one of the most popular travel trade shows for the GCC region.

Dr. Shehara Rizly

Europe, CIS and APAC are key markets for the hospitality industry, especially in the Northern Emirates. Over the years, Ajman has been attracting different and new markets as they showcase their destination at international travel exhibitions like ITB Berlin. As one of the main travel trade exhibitions, ITB Berlin becomes the hub for networking and build relationships with new partners, as well as revisit and rekindle existing relationships with partners across the globe. Sharing insights on their participation at the upcoming ITB Berlin, Ravi Santiago, Cluster General Manager, Wyndham Hotels Ajman (Ramada Hotel & Suites by Wyndham Ajman, Ramada by Wyndham Beach Hotel Ajman and Wyndham Garden Ajman Corniche), said, “We aim to enhance our current partnerships while also seeking opportunities to expand further within the European and Asia-Pacific travel markets. We believe these travel markets hold significant potential to enhance the value of our hotels.”

Performance

Last year saw an exponential growth of travellers from various markets in the UAE. Santiago said, “In 2023, Wyndham Hotels Ajman achieved unprecedented success, setting new records. As we progress into 2024, our commitment to excellence remains unwavering. Despite anticipating challenges unique to the year ahead, we are confident in our ability to navigate the dynamic travel market successfully. Our continued dedication, coupled with strategic initiatives, positions us to maintain momentum and further elevate our performance, ensuring memorable experiences for our guests and sustained growth for our hotels.”

Hospitality industry in the UAE is changing its course diversifying its offerings to various guests from new markets as well as from the existing markets.

Sustainability

Sustainability is an important aspect today as it’s a great concern in every single industry. With the UAE announcing its extension of the year of sustainability to this year, Santiago reiterates their stance. “In the northern emirates, Wyndham Hotels Ajman is recognized for its sustainability efforts. Ramada Ajman leads the way as the inaugural hotel to introduce a compost machine and maintain an urban farm on-site, yielding fresh vegetables annually. Additionally, we implement sustainable practices, including monitoring electricity and water usage,” he said.