Aiming 27.3 mn visitors in ’24

Malaysia, one of the most sought-after destinations by GCC travellers, continue to focus on the region. GCC region is a lucrative global market in terms of high spending travellers.

Dr Shehara Rizly

The official contingent of dignitaries arriving from Malaysia to participate at the Arabian Travel Market last month reiterated the importance of the Gulf Cooperation Council region. They stated that in 2024, Malaysia aims to welcome 27.3 million international tourist arrivals and generate RM102.7 billion in tourism receipts. One of the key regions that fuel their economy is the Gulf region, as Malaysia caters to every single requirement of the travellers from this region ticking all the boxes. Led by Datuk Yasmin Mahmood, Chairman, Malaysia Tourism Board, Tourism Malaysia, and accompanied by Dato’ Shaharuddin bin Abu Sohot, Deputy Secretary General (Management), Ministry of Tourism, Arts and Culture, Malaysia, the delegation comprised a good mix of 75 organisations, including hotels and resorts, travel agents, tourism product owners, and representatives from state tourism boards.

The Malaysia Pavilion engaged with Middle Eastern buyers, while highlighting its tourism products and services tailored to their specific needs and preferences, thus underscoring the importance placed on West Asia as a key source of tourists, especially during its summer vacation.

During the launch of the Malaysia Pavilion, Datuk Yasmin Mahmood said, “With the upcoming launch and celebration of Visit Malaysia Year 2026, we strive to attract more West Asia tourists. We recognise the immense potential of this market, not only in terms of outbound tourism but also trade and investment. We are confident that Malaysia’s position as a top destination for Muslim travellers, coupled with our efforts, will enable us to achieve our target.”

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