Qatar Tourism is all set to lead a delegation of 43 partners at the upcoming 30th edition of the Arabian Travel Market (ATM) between 1-4 May 2023 at the Dubai World Trade Centre. This follows the country’s remarkable success in hosting the FIFA World Cup Qatar 2022™, where Qatar’s hospitality and tourism showed its ability to host world-class events, says Berthold Trenkel, Chief Operating Officer.
Qatar Tourism’s 603 sq.mts., double-decker pavilion will feature the destination’s one of a kind attractions and its unique blend of modernity and cultural authenticity. Qatar’s participation at ATM demonstrates the country’s ongoing commitment to position itself as a
leading global destination for travel and leisure.
Berthold Trenkel, Chief Operating Officer, Qatar Tourism, said, “We are pleased to participate in the ATM and showcase Qatar’s incredible offering as a world-class tourism destination. The travel and tourism exhibition allows us to engage directly with core markets that we have identified as part of our 2030 strategy. We also invited industry professionals to step into our exceptional pavilion and immerse themselves in the authentic culture and hospitality that our country is famous for. We look forward to highlighting the latest leisure developments taking place in Qatar and strengthening our partnerships with significant travel and tourism stakeholders throughout the event.”
Qatar Tourism’s pavilion at ATM will feature an array of unique attractions, including a Whale Shark activation, where visitors can view up-close the beauty of this endangered species. It will also include an augmented reality photobooth that will allow visitors to take pictures in iconic Qatari destinations.
Additionally, there will be an immersive room that will play scenic destinations across Qatar, providing visitors with a 360-degree experience of the country’s attractions.
Qatar Tourism will also have a Gesture Control booth for visitors where they can explore and interact with unique
tourism offerings of Qatar in real-time, according to their interests and free of wearables or any controls.
In addition to the pavilion’s attractions, Qatar Tourism will have a dedicated cultural area that depicts Souq Waqif, the country’s most popular traditional market, and serve Arabic coffee to the guests. With the forthcoming Expo 2023
Doha taking place later this year, Qatar Tourism will also shine a spotlight on this major upcoming event with an area
at ATM dedicated to the upcoming Expo Doha.
ATM unlocks business potential within the Middle East for tourism professionals. The world-class event brings together tourism destinations from around the world to showcase their brands alongside the biggest names in accommodation and hospitality, renowned tourism destinations and attractions, innovative travel technology providers, and airlines.